Privacy Policy

Last updated: 28 July 2026

This Privacy Policy explains how Blue Cow Practice collects, uses, shares and protects your personal information when you visit bluecowpractice.com, purchase our programmes, courses or materials, attend our events, or otherwise interact with us.

Please read this policy carefully. If you have any questions, contact us using the details in the How to contact us section at the end.

1. Who we are

Blue Cow Practice provides coaching, mentoring, courses, events and materials that help chiropractors build profitable, peaceful practices — including our programmes Dream Practice Secrets, Dream Practice Blueprint, Fully Booked By Design and Beyond Your Practice Room.

For the purposes of UK data protection law, the "data controller" (the organisation responsible for your personal information) is:

[The Spinal Health Centre Ltd, trading as Blue Cow Practice — please confirm the correct registered company name and number] Orchard House, 33 Colchester Road, Great Totham, Maldon, Essex, CM9 8DG Email: [email protected] ICO registration number: [INSERT — see note below]

(Note for internal use: if you process personal data as a business, you almost certainly need to be registered with the ICO and pay the annual data protection fee. If you're not yet registered, you can check and register at ico.org.uk. Insert your registration number above once you have it.)

2. Who this policy applies to

We are based in the United Kingdom and welcome customers from the UK, the United States, Canada and the wider English-speaking world. This policy is written primarily around UK and EU data protection law (the UK GDPR and the Data Protection Act 2018). Where you live in a jurisdiction with additional rights — for example, California or Canada — the relevant sections below also apply to you.

3. The information we collect

Information you give us directly, for example when you enquire, book a call, register for an event, buy a programme, create an account, join our mailing list, or contact us. This may include:

Your name and the name of your practice

Email address, phone number and postal address

Professional details you choose to share (for example your role, professional body or registration, and information about your practice)

Billing and payment information (processed by our payment providers — see Section 6)

Account login details for our courses or membership areas

The content of your messages, applications, survey responses and any information you share during coaching or mentoring

Information we collect automatically when you use our website:

Device and browser information, IP address and approximate location

Pages visited, links clicked, and how you use the site

Cookies and similar technologies (see Section 7)

Information we receive from third parties, such as our payment providers, course and email platforms, advertising and analytics partners, and — if you find us through a referral or social media — limited information from those sources.

We do not intentionally collect special category data (such as health or ethnicity). Please don't share this kind of information with us unless it's genuinely necessary, and only where you're comfortable doing so.

4. How we use your information, and our lawful bases

Under UK GDPR we must have a lawful basis for using your personal information. We rely on the following:

To provide our programmes, courses, events and materials — including taking payment, giving you access, delivering coaching and mentoring, and providing support. Lawful basis: performance of a contract with you.

To run and improve our business — responding to enquiries, keeping records, managing our website, understanding how our services are used, and protecting against fraud and misuse. Lawful basis: our legitimate interests in operating and improving our business, balanced against your rights.

To send you marketing — updates about our programmes, events, offers and content we think will help you build a better practice. Lawful basis: your consent, or our legitimate interests where permitted (see Section 5).

To meet our legal and regulatory obligations — such as tax, accounting and record-keeping requirements. Lawful basis: compliance with a legal obligation.

5. Marketing communications

If you sign up to our mailing list, buy from us, or ask us about our services, we may send you relevant marketing by email.

You can opt out at any time by clicking "unsubscribe" in any marketing email, or by contacting us directly. We'll always make it straightforward to stop hearing from us, and opting out of marketing won't affect any programme or service you've already purchased.

6. Sharing your information

We do not sell your personal information. We share it only with organisations that help us run our business, and only so far as they need it. These typically include:

Payment providers — to process your payments securely: [e.g. Stripe, PayPal — confirm which you use]

Course, membership and webinar platforms — to deliver your programmes and events: [e.g. Kajabi, Teachable, Zoom — confirm]

Email marketing and CRM tools — to manage our mailing list and communications: [e.g. ActiveCampaign, Mailchimp, Kartra — confirm]

Website hosting and IT providers: [insert]

Scheduling and booking tools: [e.g. Calendly, Acuity — confirm]

Analytics and advertising partners — to understand and improve our website and reach the right audience: [e.g. Google Analytics, Meta — confirm]

Professional advisers — such as our accountants and, where necessary, legal advisers.

We may also disclose information where we're required to by law, or to protect our rights, property or safety, or those of others.

Each of these providers acts as a "data processor" on our behalf, and we put appropriate contracts in place requiring them to protect your information.

7. Cookies

Our website uses cookies and similar technologies to make it work, to remember your preferences, to understand how the site is used, and — where you agree — for marketing and analytics.

You can control non-essential cookies through the cookie banner on our site and through your browser settings.

(Note for internal use: under the UK's PECR rules you need a compliant cookie consent banner that lets visitors accept or reject non-essential cookies before they are set. If you don't yet have a separate, detailed Cookie Policy listing the specific cookies you use, it's worth adding one and linking to it here.)

8. International data transfers

Because some of our service providers — for example our course, email and payment platforms — are based outside the UK (including in the United States), your information may be transferred to and processed in countries outside the UK and the European Economic Area.

Where we do this, we take steps to ensure your information receives an appropriate level of protection, such as relying on a country the UK has deemed "adequate", or putting in place approved safeguards like the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

9. How long we keep your information

We keep your personal information only for as long as we need it for the purposes described in this policy, including to provide our services, to meet our legal, tax and accounting obligations, and to resolve any disputes.

When we no longer need it, we securely delete or anonymise it. Records connected to a purchase are generally kept for at least six years to meet UK tax and accounting requirements.

10. How we protect your information

We use appropriate technical and organisational measures to keep your information secure and to guard against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, but we take reasonable steps to protect the information you share with us.

11. Your rights

Under UK and EU data protection law, you have the right to:

Access the personal information we hold about you

Rectify information that is inaccurate or incomplete

Erase your information in certain circumstances

Restrict or object to how we use your information

Data portability — receive your information in a portable format

Withdraw consent at any time, where we rely on consent

To exercise any of these rights, contact us using the details below. We'll respond within the timescales set by law (usually within one month). There's normally no charge, and we may need to verify your identity first.

12. Additional rights for United States residents (including California)

If you're a resident of California or another US state with a comprehensive privacy law, you may have additional rights, which can include:

The right to know what personal information we collect about you and how we use and share it

The right to access and delete your personal information

The right to correct inaccurate personal information

The right to opt out of the "sale" or "sharing" of personal information, or of targeted advertising

We do not sell your personal information for money. Some uses of cookies and advertising technology may be treated as "sharing" or "targeted advertising" under certain US laws; where that applies, you can opt out through our cookie controls or by contacting us.

We will not discriminate against you for exercising any of these rights. To make a request, contact us using the details below.

13. Additional information for Canadian residents

If you're in Canada, we handle your personal information in a manner consistent with the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA). This includes obtaining your consent where required, using your information only for the purposes described in this policy, and giving you the ability to access and correct your information. You may also contact the Office of the Privacy Commissioner of Canada if you have concerns about how your information is handled.

14. Children

Our services are intended for professionals and are not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with their information, please contact us and we'll delete it.

15. Links to other websites

Our website may contain links to other sites we don't control. This policy doesn't apply to those sites, and we're not responsible for their privacy practices. We'd encourage you to read the privacy policy of any site you visit.

16. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll change the "Last updated" date at the top, and — where the changes are significant — we'll take reasonable steps to let you know.

17. How to contact us, and how to complain

If you have any questions about this policy or about how we handle your information, or if you'd like to exercise any of your rights, please contact us:

Blue Cow Practice Orchard House, 33 Colchester Road, Great Totham, Maldon, Essex, CM9 8DG Email: [email protected]

If you're in the UK and you're not happy with how we've handled your information, you have the right to complain to the Information Commissioner's Office (ICO):

Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk

We'd always appreciate the chance to put things right, so please do consider contacting us first.